Rider Profile: Jay Cowley


Jay Cowley Jay Cowley

Birth Date:
08/06/1989

Home Town:
Tiverton, Devon. I'm not from Tiverton but I've spent most of my life here and built up my riding through the years here.

Home park/trail:
Tiverton skatepark and street spots have been my riding places for years but also locals have a sweet hide out spot hidden in the hills of Devon where my mate Nick has a sick barn set up. And my local trails spot is again hidden in a part of Devon where trees and hills hide the amazingly beautiful work of Ferg's farm trails. There is no better place to be on a summer's evening than riding them!

Bike:
The bike I use is a custom Diamondback 2013 Nightseeker frame in black with a 21" top tube. The bars are new 11 butted Diamondback bars in chrome, new for 2014. Fitted with chrome forks, Diamondback top loader black stem, Diamondback pro cranks in chrome with Titanium axle, Diamondback black metal pedals. Diamondback CNC lightweight red chainring (25T), Diamondback viper grips in black, new for 2014 with red metal bar ends. New Diamondback prototype pivotal seat and post in black, and running a straight through Odyssey linear cable on Affix calipers. KMC K710SL chain in chrome. Hubs I'm running are the brand new 2014 Diamondback instant gauge flush hubs front and rear in black, 36 spokes with an Alienation Deviant black front rim and Alienation 440 rear in black. And I'm running the new Maxxis Grifter Evo folding tyres.

Can you remember when riding stopped becoming a hobby but a way of life?
I started BMX in the racing side of it and was doing that for a number of years. Being in a team and racing was very restrictive, but it was when I had a year out as I got bored of it that I took to the locals trails and riding park. Being out late riding at the trails and traveling to parks with a car full of mates just messing around on the way there and back and be able to do what I wanted. I never went back to BMX racing after that because I found what I wanted to do and being out with your mates riding what ever you found was just real BMX for me.

How did you first get hooked up with Diamondback?
It was all down to two people, Gary Adcock and Mike Sanderson who gave me the opportunity. That's continued through to the present day Diamondback crew.

What does riding for Diamondback mean to you?
It's a massive company which has become a great group of mates who respect what I do and give back with projects, road trips and photo shoots. Being part of a BMX brand which has been around for 35 years and near on from the very start of BMX is awesome.

Riding has given you the opportunity to travel and ride some great places, which has been the most memorable?
My most memorable have been the ones with amazing people who have just been riding and have fun for the fun of it! NASS 2011 with Diamondback was good do, and pretty much any trip with (fellow Diamondback rider) Ollie Palmer. He just doesn't sleep or calm down!

What do you think is the most ground-breaking moment in BMX since you've been riding?
I still think that is Colin Winkelmann's longest jump world record, 13 trucks in a row! Wow. R.I.P.

Who do you respect in BMX?
I respect all BMX riders, what they do and what the sport has done for me over the years. Plus how guys in the industry spends hours, days and years on developing products for us to use and abuse.

What has been your scariest moment full stop on a bike?
First ever super whip! So big!

What have you got planned for this season?
Just to stay on my bike and ride, have as much fun as possible and push myself on what I like to do but still have fun while doing it.

Any words of wisdom?
Don't try too hard, just make sure you're having fun.

Shout outs and hook ups?
I would like to say thanks to Diamondback, Horizon watches, Muvi, Trion:Z and NDA for all the parts and products they have given me over the years and the friendship we have built. Also would like to say thanks to my friends and family for supporting me. Thanks guys.