Team Ashton Diamondback Launch!
Team Ashton Diamondback Is Launched
 
Diamondback marks its 30th anniversary by launching a new team. ‘Team Ashton Diamondback’ is set to launch in March 2008. This all new venture will be led by UK mountain bike legend Martyn Ashton. The aim is to develop new product and a fresh marketing direction for Diamondback UK in the MTB Dirt, Slopestyle, Trials and Street arena.
 
Martyn has been British Trials Champion many times, as well as World Trials Champion. His professional riding now involves a heavy schedule of dates on the Animal Bike Tour as well appearing regularly in MBUK magazine where he also has a monthly column. Since 2002 Martyn has been creating product for his own successful Trials brand ‘Ashton Bikes’. He now brings his knowledge and experience to Diamondback, assisting in the creation of a brand new range of ‘Team Ashton Diamondback’ product for 2009.
 
Martyn said:

"Diamondback has a heritage in cycling that can rival that of any cycling brand in the world. I’m very excited about the opportunity; it’s a great privilege to be working with a company that has such a history."
Martyn Ashton
 
"The product we have designed is going to be tested by some very talented riders that I feel very lucky to have on board. I promised Diamondback that I would deliver a team that could represent them at the highest level nationally, as well as being able to hit out on a global scale. The team is unique in structure; I believe we can produce results in competition and media which can rival that of any team around”.
Well known as a trials rider, Ashton has created a team to excel in all competitive arenas. Sam Pilgrim for dirt jump and slopestyle; Rowan Johns street trial and Ben Savage the current British Trials Champion. All of them will bring their unique talents to the team. Johns will also be the team’s video producer and is looking forward to producing some great content for the Diamondback website as well as YouTube.
 
Ashton went on to say, 

"With these three riders alongside me I feel we can put a great year together. I will be riding as hard as ever. I already have several trips planned for photo shoots with MBUK. I will also be very keen to get back on the road with the Animal Bike Tour. In the past The Bike Tour has visited some amazing venues and 2008 will be no different. We are planning stops at many major city centres, as well as some high profile appearances at the big music festivals and sports events throughout the year. With over 50 dates already it is going to be a very busy year. I look forward to seeing you all during 2008."
 
Team Ashton Diamondback
 
Martyn Ashton
Age: 33
Results/Career: World Biketrial Champion (Expert), 4 X British Biketrial Champion, Guinness World Record holder (MTB high jump). MBUK Columnist.
 
Sam Pilgrim
Age: 17
Results/Career: UK King of Dirt 2006/2007, King or Dirt 2007 Eurobike. Professional rider on the Animal Bike Tour.
 
Ben Savage
Age: 20
Results/Career: Multiple British Biketrial Champion, UCI Junior World Champion, World Biketrial Champion (Master).
 
Rowan Johns
Age: 23
Results/Career: Respected UK Street Trials representative. YouTube video hits numbering in the 10s of thousands!
 
Sam Pilgrim on Joining ‘Team Ashton Diamondback’

“I was really chuffed when Martyn approached me about the team. After seeing the product design ideas and image it was a no-brainer. The product is going to look very cool and with all the rider input it will be very competitive.”
 
Rowan Johns on Joining ‘Team Ashton Diamondback’

"This is an unbelievable opportunity for me and I’m really looking forward to working with the team. I love producing these videos and the direction and drive this project has given me is brilliant. I’ve got some great riding lines for my video parts. All my new team mates are amazing riders; it won’t be hard to create some awesome entertainment with these guys. I’m also really looking forward to working with the team".
 
Ben Savage on joining ‘Team Ashton Diamondback’

"As a trials rider opportunities to represent a U.K. based team are few and far between. I feel privileged to be included in ‘Team Ashton Diamondback’ and I’m looking forward to testing new equipment and playing a part in the product development. I will be contesting all major trials competitions and I’m also looking forward expanding my riding into other areas through shows, magazine features and exhibitions".

©2008 Diamondback UK Ltd. All rights reserved.